Jim Steg • May 14, 2025

We never LOSE, we either WIN or we LEARN!

"We NEVER LOSE, We either WIN or We LEARN."  The Mindset that Changes Everything

There’s a quote that resonates with champions, leaders, and lifelong learners alike:


“We never lose. We either win or We learn.”

Often attributed to Nelson Mandela, these simple words carry a profound truth — one that can completely reshape how we view challenges, failure, and success.


Let’s break this down and explore why adopting this mindset can be life-changing.




Redefining Failure



In a world that often equates success with perfection, failure can feel like the end of the road. But with this mindset, failure becomes a powerful teacher rather than a dead end. When you approach every situation as either a win or a lesson, you take control of your growth. Every misstep becomes a stepping stone.


Instead of asking, “Why did this happen to me?” you start asking, “What can I learn from this?”


That shift in perspective is where personal development begins.





Resilience Becomes Your Superpower



Life will knock you down. That’s a guarantee. But if you believe you never truly lose, you stop fearing the fall. You bounce back faster. You develop grit, that rare quality that separates the dreamers from the doers.


People who embrace the “win or learn” mentality don’t give up when things get hard. They adapt. They try again. And again. Each time, they’re a little wiser, a little stronger.





The Growth Mindset in Action



This philosophy is at the heart of what’s known as a growth mindset — the belief that your abilities and intelligence can be developed through effort and learning. It’s what drives innovators, entrepreneurs, athletes, and artists to greatness.


Thomas Edison once said, “I have not failed. I’ve just found 10,000 ways that won’t work.” That’s “win or learn” in action. Every setback was simply data — feedback that brought him closer to success.





Applied to Real Life



Whether you’re starting a business, building a home, pursuing a degree, or working on personal goals, here’s how you can live by this principle:


  • Reflect after every experience. Ask, “What went right?” and “What could be better?”
  • Detach your identity from the outcome. You are not your mistakes. You are what you do with them.
  • Celebrate progress, not just results. Even when you didn’t “win,” you moved forward.
  • Surround yourself with people who embrace growth. The right environment fosters the right mindset.






Final Thought: Success Is Built on Lessons



The most successful people in the world aren’t the ones who never fail — they’re the ones who learned not to be afraid of failing. Each “loss” is a disguised opportunity to learn, improve, and come back stronger.


So the next time things don’t go your way, take a breath, lean in, and remember:


You haven’t lost.

You’ve just learned something that will help you win next time

This DAY....... I got my teeth handed to me.....  BAD by my client and Friend.   I never lost to Rick at anything however, today..... I did not LOSE.... I LEARNED!  We raced to the top of HUMPHREYS in Flagstaff. I was a LESSON!!

By Jim Steg December 3, 2025
The Pawprint She Left on Our Hearts In Loving Memory of Emma Lou Steg 12/28/2013 – 12/1/2025 I don’t know how to even begin writing this, because my heart is completely broken. Yesterday, We lost our dog. But to call her a dog feels too small, too simple, too ordinary for who she truly was. Emma Lou Steg was my partner. My running companion. Our loyal shadow. Our best friend. She blessed our family, and she blessed this earth in ways only the purest souls can. Emma came into our lives on December 28th, 2013—this tiny white furball with big timid eyes that seemed to say, “I want my mommy.” From that moment, she became part of our family… and soon, the beating heart of it. She brought with her a level of unconditional love, affection, loyalty, and friendship that humans rarely offer each other. A Running Partner Like No Other Back in 2015, before Lenny ever joined us, Emma became my running partner. She knew the routine. The moment I started getting my gear ready, she’d be waiting by the door, barking like, “C’mon, Dad—let’s roll!” We put in hundreds and hundreds of miles together over the years. Trail after trail. Dawn after dawn. She stayed close, focused, gentle, never concerned with other dogs or distractions. It was just her and me—two souls moving together through the quiet beauty of the mountains. Those runs changed my life. They bonded us in a way I can’t put into words. She wasn’t just a dog running beside me… she was a companion who understood the rhythm of my soul. A Family Dog Through and Through From the moment she settled into our home with Theresa, Rylie, Kayla, and me, she loved being part of our family. She loved the bed—her bed, really—because that is where she felt safest, pressed against the people she loved most. Emma loved food, treats, swimming in every pool we ever had, and—maybe most of all—riding in the car with the sunroof open. She’d hop onto the console, lift her head to the sky, and let the wind hit her nose like it was the greatest gift the world had to offer. She was gentle, but protective. Sweet, but strong. A lover by nature, a guardian by instinct. And when life felt chaotic—when the world outside our walls was full of noise, division, and negativity—Emma was the one who brought us together. She was the calm in the storm. The love that required nothing in return. Her Bond With Lenny When Lenny came into our lives, Emma became the older sister he didn’t know he needed. Sure, she was calmer… more grounded… maybe even a little jealous at first. But soon, they became inseparable. Moving to Sedona in 2020, I took them both on long mountain runs. Watching Emma and Lenny together—two beautiful souls running through red rock trails—was nothing short of life-changing. They were peas and carrots, partners in pure joy. A Teacher in Fur Emma taught us everything we humans struggle to learn: What unconditional love truly looks like What loyalty feels like How to slow down How to appreciate moments instead of things How to show affection without expecting anything back How to forgive How to be present Dogs are only with us for a short time, but the lessons they leave behind outlive us all. Her Final Day In the last year, we saw her slowing down. Her body breaking down, her runs turning to walks. We knew time was catching her, but we never imagined it would happen so fast. On December 1st at 4:00 AM, I saw her lying there—alert but distant, staring into space. She never liked her paws or face touched, but that morning… she let me gently lift her chin as I told her I loved her. She looked at me like she was looking straight through me, and in that moment, I knew. I knew she was saying goodbye. While I was in Sedona, Theresa rushed her to the emergency hospital. Internal bleeding. Critical condition. I asked if they could keep her awake until I arrived, but she was in too much pain. Surgery and chemo might have given her three more months—but three months of suffering is not love. I got to FaceTime her. I raced from Sedona to Phoenix to say goodbye in person. When I walked into that room and saw her… it crushed me. My running partner… my loyal companion… the most loving soul I’ve ever known… was slipping away. It brought me to my knees. I couldn’t hold myself together. Losing Emma Lou hit me harder than anything I have ever experienced. A Soul Too Pure for This World If you’ve never experienced the bond between a dog and a human, I implore you to open your heart to it. There is nothing like it. Their love is honest. Their loyalty is unwavering. Their affection asks for nothing in return. Their devotion is unmatched. Emma Lou left a pawprint on my heart—and on my soul—that will never fade. She made me a better man, a better father, a better human. She taught me love in its purest form. Our home will never feel the same. The trails will never feel the same. My life will never feel the same. But I am grateful—so grateful—that God blessed us with her for nearly 12 years. Goodbye, Sweet Girl Emma Lou, you blessed our home, our hearts, and this earth. You changed us. You loved us without hesitation. You protected us, comforted us, and taught us what love really means. We will miss your gentle soul. We will miss your eyes. We will miss your excitement when we walked through the door. We will miss every single part of you. We love you, Emma Lou. Always. Forever. Thank you for the pawprint you left on our hearts. Rest easy, sweet girl. Run those mountains again. Emma Lou Steg 12/28/2013 – 12/1/2025 You will be missed dearly.
By Jim Steg November 26, 2025
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