Jim Steg • November 19, 2025

Take Care of your PEOPLE...

We are all in The PEOPLE BUSINESS!

TAKE CARE OF YOUR PEOPLE — THE REST TAKES CARE OF ITSELF

By Jim Steg     Steg Custom Homes


At the end of the day, no matter what industry you’re in, we are all in the people business.

Parents? It’s about raising and developing your kids.
Car sales? It’s about how you treat customers after the sale.
Service companies? It’s about communication, experience, and how people feel when they work with you.

General Contractor? Its about taking care of people because building becomes that much easier.


For us at Steg Custom Homes, it all comes down to one core principle:

Take care of your people.

Let me share a real story that captures exactly what this means to us.

A Sanctuary for the Soul — and a Problem That Wouldn’t Go Away

We completed a 3,200 sq. ft. build-out in Sedona for a client, Anahata Ananda, for her space called Shine – The Sanctuary for the Soul. Her entire mission is built around people—helping them grow, heal, and show up as their best selves. In her world, any disruption can impact dozens of clients.

Several months after finishing the project, she started having serious plumbing issues. With the amount of foot traffic coming through her space, restroom downtime wasn’t an option.

She called.
We showed up immediately.

We scoped the lines and discovered the problem was tied to preexisting issues from a previous business just next door—not our work. Still, we did everything we could: cleared the blockage, got her operational, and notified the management company that a deeper fix was needed.

What followed was a year of bandaids, emergency calls, lost business days, and unnecessary expense. The management company eventually brought in their own “plumber,” who was "cheap" and misdiagnosed the issue, dug a shallow one-foot hole, and then recommended running plumbing up the wall, overhead with a loud pump—in a healing sanctuary, of all places.

And after 29 years in construction, I can confidently say one thing:
Shit still flows downhill not uphill.

Frustrated and out of options, Anahata called us again.

Showing Up Matters

We brought in our plumber, Chris Geter, someone who truly understands the craft and understands what it means to take care of people. In three days, he identified the real problem, implemented a long-term fix, and finally put an end to the chaos.

No more clogs.
No more backups.
No more stress.
Just peace of mind for Anahata and her clients.

That is what “taking care of people” looks like.

Your Reputation Isn’t What You Say — It’s What You Do

Anyone can market themselves as:

  • “The best in the industry”
  • “35 years of experience”
  • “Unmatched service”
  • “We solve problems”

But when the moment comes to actually deliver—to show up, solve the issue, and stand behind your work—that’s when the truth comes out.

Especially in a small town.

Your marketing doesn’t define you.
Your 
clients’ experiences do.

Did you show up?
Did you listen?
Did you keep them in budget?

Did you DESIGN and lead them TO their BUDGET or blow their budget so they cant build?
Did you reduce their stress instead of adding to it?
Did you perform when it mattered?

Because here’s a truth we live by:

People won’t remember what you said… but they will always remember how you made them feel.

The Steg Custom Homes Standard

If we can offer one piece of advice—from decades of building relationships, building trust, and building homes—it’s this:

Take care of your people. Every time. Without exception.

When you make that your foundation, everything else falls into place.


Jim Steg- Steg Custom Homes, Inc.

By Jim Steg December 3, 2025
The Pawprint She Left on Our Hearts In Loving Memory of Emma Lou Steg 12/28/2013 – 12/1/2025 I don’t know how to even begin writing this, because my heart is completely broken. Yesterday, We lost our dog. But to call her a dog feels too small, too simple, too ordinary for who she truly was. Emma Lou Steg was my partner. My running companion. Our loyal shadow. Our best friend. She blessed our family, and she blessed this earth in ways only the purest souls can. Emma came into our lives on December 28th, 2013—this tiny white furball with big timid eyes that seemed to say, “I want my mommy.” From that moment, she became part of our family… and soon, the beating heart of it. She brought with her a level of unconditional love, affection, loyalty, and friendship that humans rarely offer each other. A Running Partner Like No Other Back in 2015, before Lenny ever joined us, Emma became my running partner. She knew the routine. The moment I started getting my gear ready, she’d be waiting by the door, barking like, “C’mon, Dad—let’s roll!” We put in hundreds and hundreds of miles together over the years. Trail after trail. Dawn after dawn. She stayed close, focused, gentle, never concerned with other dogs or distractions. It was just her and me—two souls moving together through the quiet beauty of the mountains. Those runs changed my life. They bonded us in a way I can’t put into words. She wasn’t just a dog running beside me… she was a companion who understood the rhythm of my soul. A Family Dog Through and Through From the moment she settled into our home with Theresa, Rylie, Kayla, and me, she loved being part of our family. She loved the bed—her bed, really—because that is where she felt safest, pressed against the people she loved most. Emma loved food, treats, swimming in every pool we ever had, and—maybe most of all—riding in the car with the sunroof open. She’d hop onto the console, lift her head to the sky, and let the wind hit her nose like it was the greatest gift the world had to offer. She was gentle, but protective. Sweet, but strong. A lover by nature, a guardian by instinct. And when life felt chaotic—when the world outside our walls was full of noise, division, and negativity—Emma was the one who brought us together. She was the calm in the storm. The love that required nothing in return. Her Bond With Lenny When Lenny came into our lives, Emma became the older sister he didn’t know he needed. Sure, she was calmer… more grounded… maybe even a little jealous at first. But soon, they became inseparable. Moving to Sedona in 2020, I took them both on long mountain runs. Watching Emma and Lenny together—two beautiful souls running through red rock trails—was nothing short of life-changing. They were peas and carrots, partners in pure joy. A Teacher in Fur Emma taught us everything we humans struggle to learn: What unconditional love truly looks like What loyalty feels like How to slow down How to appreciate moments instead of things How to show affection without expecting anything back How to forgive How to be present Dogs are only with us for a short time, but the lessons they leave behind outlive us all. Her Final Day In the last year, we saw her slowing down. Her body breaking down, her runs turning to walks. We knew time was catching her, but we never imagined it would happen so fast. On December 1st at 4:00 AM, I saw her lying there—alert but distant, staring into space. She never liked her paws or face touched, but that morning… she let me gently lift her chin as I told her I loved her. She looked at me like she was looking straight through me, and in that moment, I knew. I knew she was saying goodbye. While I was in Sedona, Theresa rushed her to the emergency hospital. Internal bleeding. Critical condition. I asked if they could keep her awake until I arrived, but she was in too much pain. Surgery and chemo might have given her three more months—but three months of suffering is not love. I got to FaceTime her. I raced from Sedona to Phoenix to say goodbye in person. When I walked into that room and saw her… it crushed me. My running partner… my loyal companion… the most loving soul I’ve ever known… was slipping away. It brought me to my knees. I couldn’t hold myself together. Losing Emma Lou hit me harder than anything I have ever experienced. A Soul Too Pure for This World If you’ve never experienced the bond between a dog and a human, I implore you to open your heart to it. There is nothing like it. Their love is honest. Their loyalty is unwavering. Their affection asks for nothing in return. Their devotion is unmatched. Emma Lou left a pawprint on my heart—and on my soul—that will never fade. She made me a better man, a better father, a better human. She taught me love in its purest form. Our home will never feel the same. The trails will never feel the same. My life will never feel the same. But I am grateful—so grateful—that God blessed us with her for nearly 12 years. Goodbye, Sweet Girl Emma Lou, you blessed our home, our hearts, and this earth. You changed us. You loved us without hesitation. You protected us, comforted us, and taught us what love really means. We will miss your gentle soul. We will miss your eyes. We will miss your excitement when we walked through the door. We will miss every single part of you. We love you, Emma Lou. Always. Forever. Thank you for the pawprint you left on our hearts. Rest easy, sweet girl. Run those mountains again. Emma Lou Steg 12/28/2013 – 12/1/2025 You will be missed dearly.
By Jim Steg November 26, 2025
A Thanksgiving Message From Steg Custom Homes By Jim Steg As we gather around the table this Thanksgiving, I want to take a moment to express my sincere gratitude to every one of you who has supported Steg Custom Homes throughout the year. What a journey it’s been. From new projects breaking ground to watching our clients step into the luxury homes we’ve crafted together, this year has been nothing short of explosive growth — and that doesn’t happen without you. Building a custom home isn’t just about walls, beams, and architectural plans. It’s about people. It’s about the trust you place in us, the stories you share, and the dreams you allow us to help bring to life. We’ve had the privilege of designing and building some incredible luxury residences in Sedona, and every one of them reminds us why we do what we do. But as impressive as the milestones have been, Thanksgiving offers an important reminder: The most valuable part of this season — and of life — is family. Family is the why behind every luxury kitchen layout, every great room with panoramic views, every detail that turns a house into a sanctuary. At Steg Custom Homes, we don’t just build luxury homes — we build the spaces where your family will grow, gather, and create memories for generations. To our clients, subcontractors, partners, team members, and friends: thank you. Thank you for your trust, your collaboration, and your belief in our vision. Your support has helped shape this incredible year, and your enthusiasm fuels our commitment to excellence. Luxury doesn’t come from materials alone — it comes from passion, pride, and people who care deeply about the work they do. As we move into the holiday season, I hope you take time to slow down, enjoy the warmth of your home, and surround yourself with the people you love most. At the end of the day, that’s what truly matters. From my family to yours — Happy Thanksgiving, and thank you for being part of the Steg Custom Homes family. Warmly, Jim Steg Steg Custom Homes Sedona, Arizona
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