Take Care of your PEOPLE...
We are all in The PEOPLE BUSINESS!
TAKE CARE OF YOUR PEOPLE — THE REST TAKES CARE OF ITSELF
By Jim Steg Steg Custom Homes
At the end of the day, no matter what industry you’re in, we are all in the people business.
Parents? It’s about raising and developing your kids.
Car sales? It’s about how you treat customers after the sale.
Service companies? It’s about communication, experience, and how people feel when they work with you.
General Contractor? Its about taking care of people because building becomes that much easier.
For us at Steg Custom Homes, it all comes down to one core principle:
Take care of your people.
Let me share a real story that captures exactly what this means to us.
A Sanctuary for the Soul — and a Problem That Wouldn’t Go Away
We completed a 3,200 sq. ft. build-out in Sedona for a client, Anahata Ananda, for her space called Shine – The Sanctuary for the Soul. Her entire mission is built around people—helping them grow, heal, and show up as their best selves. In her world, any disruption can impact dozens of clients.
Several months after finishing the project, she started having serious plumbing issues. With the amount of foot traffic coming through her space, restroom downtime wasn’t an option.
She called.
We showed up immediately.
We scoped the lines and discovered the problem was tied to preexisting issues from a previous business just next door—not our work. Still, we did everything we could: cleared the blockage, got her operational, and notified the management company that a deeper fix was needed.
What followed was a year of bandaids, emergency calls, lost business days, and unnecessary expense. The management company eventually brought in their own “plumber,” who was "cheap" and misdiagnosed the issue, dug a shallow one-foot hole, and then recommended running plumbing up the wall, overhead with a loud pump—in a healing sanctuary, of all places.
And after 29 years in construction, I can confidently say one thing:
Shit still flows downhill not uphill.
Frustrated and out of options, Anahata called us again.
Showing Up Matters
We brought in our plumber, Chris Geter, someone who truly understands the craft and understands what it means to take care of people. In three days, he identified the real problem, implemented a long-term fix, and finally put an end to the chaos.
No more clogs.
No more backups.
No more stress.
Just peace of mind for Anahata and her clients.
That is what “taking care of people” looks like.
Your Reputation Isn’t What You Say — It’s What You Do
Anyone can market themselves as:
- “The best in the industry”
- “35 years of experience”
- “Unmatched service”
- “We solve problems”
But when the moment comes to actually deliver—to show up, solve the issue, and stand behind your work—that’s when the truth comes out.
Especially in a small town.
Your marketing doesn’t define you.
Your clients’ experiences do.
Did you show up?
Did you listen?
Did you keep them in budget?
Did you DESIGN and lead them TO their BUDGET or blow their budget so they cant build?
Did you reduce their stress instead of adding to it?
Did you perform when it mattered?
Because here’s a truth we live by:
People won’t remember what you said… but they will always remember how you made them feel.
The Steg Custom Homes Standard
If we can offer one piece of advice—from decades of building relationships, building trust, and building homes—it’s this:
Take care of your people. Every time. Without exception.
When you make that your foundation, everything else falls into place.
Jim Steg- Steg Custom Homes, Inc.










