Jim Steg • October 24, 2024

Tell Clients what they NEED TO HEAR, Not what they WANT TO HEAR

                                   WANT TO HEAR... vs... NEED TO HEAR

Many builders focus on delivering optimistic forecasts, which can create unrealistic expectations. This approach might make clients feel good in the moment, but when challenges arise—and they often do—it can lead to disappointment and distrust.

Being upfront about potential obstacles, budget constraints, and time delays not only prepares clients for reality but also builds a foundation of trust. By sharing the full picture, builders can engage clients in problem-solving, creating a more collaborative atmosphere. Ultimately, this honesty can lead to better project management, more informed decision-making, and a stronger client-builder relationship.


At Steg Custom Homes we have learned over the years that telling clients what they need to hear and not what they want to hear creates confidence & clarity.  Below are some key benefits of transparency in the construction process.


  1. Budget Clarity: By discussing realistic budget constraints from the start, clients can better understand their financial capabilities, which helps in making informed decisions throughout the project.
  2. Accurate Timelines: Setting realistic timelines helps manage expectations, allowing clients to plan accordingly and reducing stress as the project progresses.
  3. Building Trust: Honesty fosters trust, which is essential for a successful partnership. When clients feel they can rely on their builder's integrity, it enhances communication and collaboration.
  4. Solid Execution Plan: A clear and transparent plan enables everyone involved—builders, architects, and interior designers—to work cohesively, minimizing misunderstandings and ensuring smoother project execution.
  5. Enjoyable Experience: Ultimately, a positive experience stems from clear communication and understanding. When clients feel informed and confident, it leads to greater satisfaction with the project.


Overall, this approach not only enhances the project outcome but also creates a more enjoyable journey for everyone involved. It's a win-win that benefits both the clients and the professionals in the industry.
















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