Jim Steg • September 17, 2025

Every ACCOMPLISHMENT starts with the COURAGE TO MAKE A DECISION!

Stop feeding FEAR with TIME!

Every Accomplishment Starts with the Courage to Decide!

At Steg Custom Homes, we believe every great accomplishment begins with a single, powerful act: the courage to make a decision.

In both life and business, hesitation is easy. Overthinking is natural. Fear tells us to play it safe, to wait for the “right time,” to avoid risk at all costs. But when we focus on everything that could go wrong, we blind ourselves to everything that could go right.

The truth is simple: fear is a choice—and it never favors your success.

The Decision That Changed My Life

In 1997, I made a decision that would forever change the course of my life and career. I purchased three acres of land with one goal in mind: build my own custom home and raise my daughters in the country.

I had no real experience. I had no roadmap. But I had determination—and a motto I still live by to this day: “Jump and build the parachute on the way down.”

With help from my father, a former homebuilder, and my brother, we rolled up our sleeves and built that home—2,300 square feet, at just $53 a foot. When it was finished, I turned to my wife, Theresa, and said: “If I ever leave the corporate world, I want to do this.”

That moment planted a seed that would grow into Steg Custom Homes.

Fear vs. Opportunity

By 2002, I left corporate life and pursued homebuilding full-time. Around the same time, I found myself holding a significant amount of stock from my former company. The real estate market was booming. Land was skyrocketing in Tonopah—$500 an acre, then $600, $800, $900.

I had the opportunity to turn that stock into land ownership. But fear got in the way. All I could think about was the $100,000 in capital gains tax I’d owe if I sold. I was protecting the little I had instead of reaching for the abundance in front of me.

Here’s the reality: 640 acres would have cost me about $600,000 at $937.50 per acre. That same land later peaked at $48,000 an acre.

That’s $31 million.

And I missed it—not because the opportunity wasn’t there, but because I didn’t have the courage to decide.

The Lesson That Built Steg Custom Homes

That experience shaped me. It taught me one of the most valuable lessons in life: procrastination fueled by fear creates lost opportunities.

But it also strengthened the foundation of who I am and what Steg Custom Homes is all about. When we build, we don’t just pour concrete and raise walls—we help families make courageous decisions about their future. We build legacies, not just houses.

Today, I live by the belief that you can’t let fear dictate your choices. You have to believe in yourself, take the leap, and trust that the parachute will come together on the way down.

A Word of Encouragement

If there’s one message I’d leave you with, it’s this: have the courage to decide.

Believe in yourself. Take chances. Be confident. Roll with the punches. You’ll win some. You’ll lose some. But every decision you make in courage will bring you closer to the life—and the legacy—you were meant to build.

At Steg Custom Homes, we’re here to walk that path with you. To help you make bold decisions. To help you create not just a home, but a foundation for your family’s future.

So go ahead—roll with it. Have fun. Take chances.
Because you deserve it.

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