Life is a Bull… You Better Hang On!

By Jim Steg | Steg Custom Homes

Facing Fear Head-On

There are so many parallels between bull riding and life. From 1992 to 2001, I had the opportunity to ride bulls, and let me tell you—climbing onto 2,000 pounds of raw muscle forces you to face fear in its purest form.

One wrong move and it’s over. You learn quickly that fear is real, but courage is choosing to act anyway. That same lesson applies to life, business, and building something bigger than yourself.

Fear and the Line in the Sand

Starting a business, raising a family, or chasing a dream—it’s all risky. Fear can freeze us, keep us from taking the first step. But once you cross that line in the sand and commit, you realize something powerful: failure isn’t the end.

At Steg Custom Homes, we believe:
We never lose—we either win or we learn.

Setbacks make us sharper. Losses become lessons. Every pivot, every adjustment, every course correction moves us closer to the vision.

Where You Look Is Where You Go

In bull riding, if you look at the ground—you’re going to the ground. Focus on where you want to be, and you give yourself a chance.

The same is true in luxury homebuilding. Lose focus, stop innovating, or get complacent, and you’re bucked off. Stay locked in, stay intentional, and the ride becomes manageable.

Loosen Your Grip

You can’t outmuscle a bull. The harder you hang on, the worse you do. Success comes when you loosen up, go with the flow, and match him move for move.

In life and business, it’s no different. When we stay calm, focused, and strategic—when we position our people and our clients for success—the outcomes are far greater than when we try to muscle through.

Eight Seconds, a Lifetime of Lessons

A bull ride lasts eight seconds. In that time, everything matters—balance, timing, composure, confidence.

In building luxury homes, every detail matters too. From design decisions to how we care for our clients, we know that one missed cue can change the ride. That’s why we build with purpose, precision, and pride—because our work isn’t just about today. It’s about the legacy it leaves tomorrow.

What Bull Riding Teaches Us About Luxury Homes

So, what does bull riding have to do with luxury homes? Everything.

• Lose focus → you’re bucked off.
• Hold on too tight → you’re bucked off.
• Refuse to take risks → you never even get on.

At Steg Custom Homes, we embrace the ride. We fight through fear, we stay calm under pressure, and we’re always willing to take chances. Because that’s how legacies are built.

Building Legacies That Last

Luxury homes are more than walls and windows. They are symbols of courage, vision, and family stories that will stand for generations.

At Steg Custom Homes, that’s our mission: to build timeless, luxury homes that outlast the ride and carry the legacy of those who dared to dream big.

So don’t be afraid. Believe in who you are. Believe in what you’re building. You were put here for a reason. Go get what’s yours. Now go hang that rope and trust that you will come out after the ride leaving a LEGACY with Determination and Confidence. DONT QUIT!!!!!