Jim Steg • October 1, 2025

Life is a BULL, you better HANG ON!

Life is a BULL, you better HANG ON!!!

Life is a Bull… You Better Hang On!

By Jim Steg | Steg Custom Homes

Facing Fear Head-On

There are so many parallels between bull riding and life. From 1992 to 2001, I had the opportunity to ride bulls, and let me tell you—climbing onto 2,000 pounds of raw muscle forces you to face fear in its purest form.

One wrong move and it’s over. You learn quickly that fear is real, but courage is choosing to act anyway. That same lesson applies to life, business, and building something bigger than yourself.

Fear and the Line in the Sand

Starting a business, raising a family, or chasing a dream—it’s all risky. Fear can freeze us, keep us from taking the first step. But once you cross that line in the sand and commit, you realize something powerful: failure isn’t the end.

At Steg Custom Homes, we believe:
We never lose—we either win or we learn.

Setbacks make us sharper. Losses become lessons. Every pivot, every adjustment, every course correction moves us closer to the vision.

Where You Look Is Where You Go

In bull riding, if you look at the ground—you’re going to the ground. Focus on where you want to be, and you give yourself a chance.

The same is true in luxury homebuilding. Lose focus, stop innovating, or get complacent, and you’re bucked off. Stay locked in, stay intentional, and the ride becomes manageable.

Loosen Your Grip

You can’t outmuscle a bull. The harder you hang on, the worse you do. Success comes when you loosen up, go with the flow, and match him move for move.

In life and business, it’s no different. When we stay calm, focused, and strategic—when we position our people and our clients for success—the outcomes are far greater than when we try to muscle through.

Eight Seconds, a Lifetime of Lessons

A bull ride lasts eight seconds. In that time, everything matters—balance, timing, composure, confidence.

In building luxury homes, every detail matters too. From design decisions to how we care for our clients, we know that one missed cue can change the ride. That’s why we build with purpose, precision, and pride—because our work isn’t just about today. It’s about the legacy it leaves tomorrow.

What Bull Riding Teaches Us About Luxury Homes

So, what does bull riding have to do with luxury homes? Everything.

  • Lose focus → you’re bucked off.
  • Hold on too tight → you’re bucked off.
  • Refuse to take risks → you never even get on.

At Steg Custom Homes, we embrace the ride. We fight through fear, we stay calm under pressure, and we’re always willing to take chances. Because that’s how legacies are built.

Building Legacies That Last

Luxury homes are more than walls and windows. They are symbols of courage, vision, and family stories that will stand for generations.

At Steg Custom Homes, that’s our mission: to build timeless, luxury homes that outlast the ride and carry the legacy of those who dared to dream big.

So don’t be afraid. Believe in who you are. Believe in what you’re building. You were put here for a reason. Go get what’s yours. Now go hang that rope and trust that you will come out after the ride leaving a LEGACY with Determination and Confidence. DONT QUIT!!!!!

By Jim Steg December 3, 2025
The Pawprint She Left on Our Hearts In Loving Memory of Emma Lou Steg 12/28/2013 – 12/1/2025 I don’t know how to even begin writing this, because my heart is completely broken. Yesterday, We lost our dog. But to call her a dog feels too small, too simple, too ordinary for who she truly was. Emma Lou Steg was my partner. My running companion. Our loyal shadow. Our best friend. She blessed our family, and she blessed this earth in ways only the purest souls can. Emma came into our lives on December 28th, 2013—this tiny white furball with big timid eyes that seemed to say, “I want my mommy.” From that moment, she became part of our family… and soon, the beating heart of it. She brought with her a level of unconditional love, affection, loyalty, and friendship that humans rarely offer each other. A Running Partner Like No Other Back in 2015, before Lenny ever joined us, Emma became my running partner. She knew the routine. The moment I started getting my gear ready, she’d be waiting by the door, barking like, “C’mon, Dad—let’s roll!” We put in hundreds and hundreds of miles together over the years. Trail after trail. Dawn after dawn. She stayed close, focused, gentle, never concerned with other dogs or distractions. It was just her and me—two souls moving together through the quiet beauty of the mountains. Those runs changed my life. They bonded us in a way I can’t put into words. She wasn’t just a dog running beside me… she was a companion who understood the rhythm of my soul. A Family Dog Through and Through From the moment she settled into our home with Theresa, Rylie, Kayla, and me, she loved being part of our family. She loved the bed—her bed, really—because that is where she felt safest, pressed against the people she loved most. Emma loved food, treats, swimming in every pool we ever had, and—maybe most of all—riding in the car with the sunroof open. She’d hop onto the console, lift her head to the sky, and let the wind hit her nose like it was the greatest gift the world had to offer. She was gentle, but protective. Sweet, but strong. A lover by nature, a guardian by instinct. And when life felt chaotic—when the world outside our walls was full of noise, division, and negativity—Emma was the one who brought us together. She was the calm in the storm. The love that required nothing in return. Her Bond With Lenny When Lenny came into our lives, Emma became the older sister he didn’t know he needed. Sure, she was calmer… more grounded… maybe even a little jealous at first. But soon, they became inseparable. Moving to Sedona in 2020, I took them both on long mountain runs. Watching Emma and Lenny together—two beautiful souls running through red rock trails—was nothing short of life-changing. They were peas and carrots, partners in pure joy. A Teacher in Fur Emma taught us everything we humans struggle to learn: What unconditional love truly looks like What loyalty feels like How to slow down How to appreciate moments instead of things How to show affection without expecting anything back How to forgive How to be present Dogs are only with us for a short time, but the lessons they leave behind outlive us all. Her Final Day In the last year, we saw her slowing down. Her body breaking down, her runs turning to walks. We knew time was catching her, but we never imagined it would happen so fast. On December 1st at 4:00 AM, I saw her lying there—alert but distant, staring into space. She never liked her paws or face touched, but that morning… she let me gently lift her chin as I told her I loved her. She looked at me like she was looking straight through me, and in that moment, I knew. I knew she was saying goodbye. While I was in Sedona, Theresa rushed her to the emergency hospital. Internal bleeding. Critical condition. I asked if they could keep her awake until I arrived, but she was in too much pain. Surgery and chemo might have given her three more months—but three months of suffering is not love. I got to FaceTime her. I raced from Sedona to Phoenix to say goodbye in person. When I walked into that room and saw her… it crushed me. My running partner… my loyal companion… the most loving soul I’ve ever known… was slipping away. It brought me to my knees. I couldn’t hold myself together. Losing Emma Lou hit me harder than anything I have ever experienced. A Soul Too Pure for This World If you’ve never experienced the bond between a dog and a human, I implore you to open your heart to it. There is nothing like it. Their love is honest. Their loyalty is unwavering. Their affection asks for nothing in return. Their devotion is unmatched. Emma Lou left a pawprint on my heart—and on my soul—that will never fade. She made me a better man, a better father, a better human. She taught me love in its purest form. Our home will never feel the same. The trails will never feel the same. My life will never feel the same. But I am grateful—so grateful—that God blessed us with her for nearly 12 years. Goodbye, Sweet Girl Emma Lou, you blessed our home, our hearts, and this earth. You changed us. You loved us without hesitation. You protected us, comforted us, and taught us what love really means. We will miss your gentle soul. We will miss your eyes. We will miss your excitement when we walked through the door. We will miss every single part of you. We love you, Emma Lou. Always. Forever. Thank you for the pawprint you left on our hearts. Rest easy, sweet girl. Run those mountains again. Emma Lou Steg 12/28/2013 – 12/1/2025 You will be missed dearly.
By Jim Steg November 26, 2025
A Thanksgiving Message From Steg Custom Homes By Jim Steg As we gather around the table this Thanksgiving, I want to take a moment to express my sincere gratitude to every one of you who has supported Steg Custom Homes throughout the year. What a journey it’s been. From new projects breaking ground to watching our clients step into the luxury homes we’ve crafted together, this year has been nothing short of explosive growth — and that doesn’t happen without you. Building a custom home isn’t just about walls, beams, and architectural plans. It’s about people. It’s about the trust you place in us, the stories you share, and the dreams you allow us to help bring to life. We’ve had the privilege of designing and building some incredible luxury residences in Sedona, and every one of them reminds us why we do what we do. But as impressive as the milestones have been, Thanksgiving offers an important reminder: The most valuable part of this season — and of life — is family. Family is the why behind every luxury kitchen layout, every great room with panoramic views, every detail that turns a house into a sanctuary. At Steg Custom Homes, we don’t just build luxury homes — we build the spaces where your family will grow, gather, and create memories for generations. To our clients, subcontractors, partners, team members, and friends: thank you. Thank you for your trust, your collaboration, and your belief in our vision. Your support has helped shape this incredible year, and your enthusiasm fuels our commitment to excellence. Luxury doesn’t come from materials alone — it comes from passion, pride, and people who care deeply about the work they do. As we move into the holiday season, I hope you take time to slow down, enjoy the warmth of your home, and surround yourself with the people you love most. At the end of the day, that’s what truly matters. From my family to yours — Happy Thanksgiving, and thank you for being part of the Steg Custom Homes family. Warmly, Jim Steg Steg Custom Homes Sedona, Arizona
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