Jim Steg • April 1, 2025

WHY?

WHY?

WHY?

Last week, while traveling between job sites, I had a premonition. Why do things happen the way they do? I’m sure everyone who reads our weekly blogs has asked themselves this question many times. But this time, I had to pull over and reflect—WHY?

Why did I wear my seatbelt on July 21, 2001? I never wore it, yet that day, something compelled me to buckle up. Because of that choice, I survived a head on crash at 80 mph that left only the left side of my face needing reconstruction with titanium. Without that seatbelt, I wouldn’t be here today. Why? What guided me to take that one precaution at that moment?

WHY, on June 5, 2019—when I was in the best shape of my life—did I have a heart attack due to a 100% blocked right artery? And why did it happen while I was at home, rather than 30 days earlier when I was in the middle of nowhere, scaling one of 11 mountains from Flagstaff to Sedona to Phoenix for a charity event supporting abused children? If it had happened then, help wouldn’t have been there. Why did it happen when I had a chance to survive?

I believe we are placed in this life for something greater. Every experience, every failure, every setback is a lesson. If it had been my time to go, I would have gone. But it wasn’t. I believe in a higher energy—something beyond us—that guides us through life.

WHY was I led to Sedona? Why was I compelled to close my Phoenix operations and start again in Sedona? Why was it time to leave the corporate world in 2002 to build luxury custom homes? Why am I still here when two life-threatening events could have ended it all?

In life, I believe this:

We never lose. We either win, or we learn.

So, I encourage you to think about this. When you feel the world is against you, when nothing seems to go right, when you doubt your value—pause. Reflect on the people you have inspired, the lives you have touched, the difference you have made. You are here for a reason.

My message today isn’t about building luxury homes; it’s about building others up, inspiring those around you, giving back instead of taking, standing up every time you get knocked down, and never quitting. Helping others to be the best they can be!

You are here for a reason. Stop waiting. Stop analyzing. Start chasing your dreams because  your dreams will not chase YOU!! Today is the day to take action—because tomorrow is never promised. If there is something you have always wanted to do? DO IT! Take a leap of faith.  What is the worst than can happen? You swing and miss? So what? Step up to the plate and swing  again!!!!!

Believe in yourself.....


Love harder. Speak softer. Master your craft. Study to be the best in your field.  Give without expecting anything in return. Slow down to speed up. Listen more than you speak. Respect yourself. Know who you are—and never, ever quit.

Remember: It’s not what happens TO YOU; it’s what happens BECAUSE OF YOU!

Everything in life happens for a reason. Love who you are, and love others. I hope you can take something from this blog! Believe me, YOU can do anything in this life you want. You just have to take the first step. Take the LEAP! Stop waiting and  start DOING!!!!!!!

By Jim Steg December 3, 2025
The Pawprint She Left on Our Hearts In Loving Memory of Emma Lou Steg 12/28/2013 – 12/1/2025 I don’t know how to even begin writing this, because my heart is completely broken. Yesterday, We lost our dog. But to call her a dog feels too small, too simple, too ordinary for who she truly was. Emma Lou Steg was my partner. My running companion. Our loyal shadow. Our best friend. She blessed our family, and she blessed this earth in ways only the purest souls can. Emma came into our lives on December 28th, 2013—this tiny white furball with big timid eyes that seemed to say, “I want my mommy.” From that moment, she became part of our family… and soon, the beating heart of it. She brought with her a level of unconditional love, affection, loyalty, and friendship that humans rarely offer each other. A Running Partner Like No Other Back in 2015, before Lenny ever joined us, Emma became my running partner. She knew the routine. The moment I started getting my gear ready, she’d be waiting by the door, barking like, “C’mon, Dad—let’s roll!” We put in hundreds and hundreds of miles together over the years. Trail after trail. Dawn after dawn. She stayed close, focused, gentle, never concerned with other dogs or distractions. It was just her and me—two souls moving together through the quiet beauty of the mountains. Those runs changed my life. They bonded us in a way I can’t put into words. She wasn’t just a dog running beside me… she was a companion who understood the rhythm of my soul. A Family Dog Through and Through From the moment she settled into our home with Theresa, Rylie, Kayla, and me, she loved being part of our family. She loved the bed—her bed, really—because that is where she felt safest, pressed against the people she loved most. Emma loved food, treats, swimming in every pool we ever had, and—maybe most of all—riding in the car with the sunroof open. She’d hop onto the console, lift her head to the sky, and let the wind hit her nose like it was the greatest gift the world had to offer. She was gentle, but protective. Sweet, but strong. A lover by nature, a guardian by instinct. And when life felt chaotic—when the world outside our walls was full of noise, division, and negativity—Emma was the one who brought us together. She was the calm in the storm. The love that required nothing in return. Her Bond With Lenny When Lenny came into our lives, Emma became the older sister he didn’t know he needed. Sure, she was calmer… more grounded… maybe even a little jealous at first. But soon, they became inseparable. Moving to Sedona in 2020, I took them both on long mountain runs. Watching Emma and Lenny together—two beautiful souls running through red rock trails—was nothing short of life-changing. They were peas and carrots, partners in pure joy. A Teacher in Fur Emma taught us everything we humans struggle to learn: What unconditional love truly looks like What loyalty feels like How to slow down How to appreciate moments instead of things How to show affection without expecting anything back How to forgive How to be present Dogs are only with us for a short time, but the lessons they leave behind outlive us all. Her Final Day In the last year, we saw her slowing down. Her body breaking down, her runs turning to walks. We knew time was catching her, but we never imagined it would happen so fast. On December 1st at 4:00 AM, I saw her lying there—alert but distant, staring into space. She never liked her paws or face touched, but that morning… she let me gently lift her chin as I told her I loved her. She looked at me like she was looking straight through me, and in that moment, I knew. I knew she was saying goodbye. While I was in Sedona, Theresa rushed her to the emergency hospital. Internal bleeding. Critical condition. I asked if they could keep her awake until I arrived, but she was in too much pain. Surgery and chemo might have given her three more months—but three months of suffering is not love. I got to FaceTime her. I raced from Sedona to Phoenix to say goodbye in person. When I walked into that room and saw her… it crushed me. My running partner… my loyal companion… the most loving soul I’ve ever known… was slipping away. It brought me to my knees. I couldn’t hold myself together. Losing Emma Lou hit me harder than anything I have ever experienced. A Soul Too Pure for This World If you’ve never experienced the bond between a dog and a human, I implore you to open your heart to it. There is nothing like it. Their love is honest. Their loyalty is unwavering. Their affection asks for nothing in return. Their devotion is unmatched. Emma Lou left a pawprint on my heart—and on my soul—that will never fade. She made me a better man, a better father, a better human. She taught me love in its purest form. Our home will never feel the same. The trails will never feel the same. My life will never feel the same. But I am grateful—so grateful—that God blessed us with her for nearly 12 years. Goodbye, Sweet Girl Emma Lou, you blessed our home, our hearts, and this earth. You changed us. You loved us without hesitation. You protected us, comforted us, and taught us what love really means. We will miss your gentle soul. We will miss your eyes. We will miss your excitement when we walked through the door. We will miss every single part of you. We love you, Emma Lou. Always. Forever. Thank you for the pawprint you left on our hearts. Rest easy, sweet girl. Run those mountains again. Emma Lou Steg 12/28/2013 – 12/1/2025 You will be missed dearly.
By Jim Steg November 26, 2025
A Thanksgiving Message From Steg Custom Homes By Jim Steg As we gather around the table this Thanksgiving, I want to take a moment to express my sincere gratitude to every one of you who has supported Steg Custom Homes throughout the year. What a journey it’s been. From new projects breaking ground to watching our clients step into the luxury homes we’ve crafted together, this year has been nothing short of explosive growth — and that doesn’t happen without you. Building a custom home isn’t just about walls, beams, and architectural plans. It’s about people. It’s about the trust you place in us, the stories you share, and the dreams you allow us to help bring to life. We’ve had the privilege of designing and building some incredible luxury residences in Sedona, and every one of them reminds us why we do what we do. But as impressive as the milestones have been, Thanksgiving offers an important reminder: The most valuable part of this season — and of life — is family. Family is the why behind every luxury kitchen layout, every great room with panoramic views, every detail that turns a house into a sanctuary. At Steg Custom Homes, we don’t just build luxury homes — we build the spaces where your family will grow, gather, and create memories for generations. To our clients, subcontractors, partners, team members, and friends: thank you. Thank you for your trust, your collaboration, and your belief in our vision. Your support has helped shape this incredible year, and your enthusiasm fuels our commitment to excellence. Luxury doesn’t come from materials alone — it comes from passion, pride, and people who care deeply about the work they do. As we move into the holiday season, I hope you take time to slow down, enjoy the warmth of your home, and surround yourself with the people you love most. At the end of the day, that’s what truly matters. From my family to yours — Happy Thanksgiving, and thank you for being part of the Steg Custom Homes family. Warmly, Jim Steg Steg Custom Homes Sedona, Arizona
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