Jim Steg • April 1, 2025

WHY?

WHY?

WHY?

Last week, while traveling between job sites, I had a premonition. Why do things happen the way they do? I’m sure everyone who reads our weekly blogs has asked themselves this question many times. But this time, I had to pull over and reflect—WHY?

Why did I wear my seatbelt on July 21, 2001? I never wore it, yet that day, something compelled me to buckle up. Because of that choice, I survived a head on crash at 80 mph that left only the left side of my face needing reconstruction with titanium. Without that seatbelt, I wouldn’t be here today. Why? What guided me to take that one precaution at that moment?

WHY, on June 5, 2019—when I was in the best shape of my life—did I have a heart attack due to a 100% blocked right artery? And why did it happen while I was at home, rather than 30 days earlier when I was in the middle of nowhere, scaling one of 11 mountains from Flagstaff to Sedona to Phoenix for a charity event supporting abused children? If it had happened then, help wouldn’t have been there. Why did it happen when I had a chance to survive?

I believe we are placed in this life for something greater. Every experience, every failure, every setback is a lesson. If it had been my time to go, I would have gone. But it wasn’t. I believe in a higher energy—something beyond us—that guides us through life.

WHY was I led to Sedona? Why was I compelled to close my Phoenix operations and start again in Sedona? Why was it time to leave the corporate world in 2002 to build luxury custom homes? Why am I still here when two life-threatening events could have ended it all?

In life, I believe this:

We never lose. We either win, or we learn.

So, I encourage you to think about this. When you feel the world is against you, when nothing seems to go right, when you doubt your value—pause. Reflect on the people you have inspired, the lives you have touched, the difference you have made. You are here for a reason.

My message today isn’t about building luxury homes; it’s about building others up, inspiring those around you, giving back instead of taking, standing up every time you get knocked down, and never quitting. Helping others to be the best they can be!

You are here for a reason. Stop waiting. Stop analyzing. Start chasing your dreams because  your dreams will not chase YOU!! Today is the day to take action—because tomorrow is never promised. If there is something you have always wanted to do? DO IT! Take a leap of faith.  What is the worst than can happen? You swing and miss? So what? Step up to the plate and swing  again!!!!!

Believe in yourself.....


Love harder. Speak softer. Master your craft. Study to be the best in your field.  Give without expecting anything in return. Slow down to speed up. Listen more than you speak. Respect yourself. Know who you are—and never, ever quit.

Remember: It’s not what happens TO YOU; it’s what happens BECAUSE OF YOU!

Everything in life happens for a reason. Love who you are, and love others. I hope you can take something from this blog! Believe me, YOU can do anything in this life you want. You just have to take the first step. Take the LEAP! Stop waiting and  start DOING!!!!!!!

By Jim Steg June 10, 2025
LOVE People, USE Things.
YOU!
By Jim Steg June 3, 2025
Luxury Starts With You: The Health-First Lifestyle
By Jim Steg May 27, 2025
TIME....
Creativity!
By Jim Steg May 20, 2025
Creativity and Passion matter more than PRICE.
LESSONS!!
By Jim Steg May 14, 2025
We DONT LOSE! We either WIN or we LEARN!
INNOVATION......
By Jim Steg May 6, 2025
INNOVATE ..... or .... LITIGATE........
By Jim Steg April 29, 2025
Loyalty
By Jim Steg April 23, 2025
Details Matter!
By Jim Steg April 15, 2025
Waiting equals Losing Equity.....
LUXURY DECISIONS
By Jim Steg April 8, 2025
Decisions at the START, DEFINE the OUTCOME!